Twice I've gone to Steven Alan's site and added one of these stripped beach blankets to my shopping cart. Twice I've gone through the entire checkout process until the very end. Then I never seem to be able to pull the trigger. $48 for the blanket plus shipping and tax makes this baby a little over $60. And I don't think I can justify $60 for a cotton blanket that will get covered in sand and sunscreen. Stupid sexy beach blanket (point for you if you get that Simpsons reference).