One of the goals of the redesign was to extend my branding and let my customers feel like they know me personally. Because online shopping can be an anonymous process, I want people to feel like they know me and my aesthetic when they are on my site. I want them to want to support my business because they like my taste and my company as an extension of my personality. I tried to make all the graphic elements on my site to help with this - headers, buttons, fonts, lay out, my look book, slide show on homepage, etc.
Hope you like it!!
SUPER good idea, I'm headed there now ...
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